Tip 4: Effective Communication and Updates
The customer service and reporting styles may vary depending on the SEO consultant you hire. The SEO service you choose should have a reporting style that best fits your requirements and that you are most comfortable with. Will the SEO talk via phone, Skype, email or text? In person meetings are not necessarily required or expected.
Most professional SEOs provide a monthly report including important information such as a summary of activities, search traffic, search rankings, and conversions. Sometimes more frequent status updates could be warranted. If you need more information, make sure you intimate this to the SEO before finalizing the contract with them.
The task of an SEO can be quite complicated and requiring some highly specialized skills, so don't necessarily expect a detailed explanation. But some level of transparency is to be expected, along with periodic progress reports.